Australia’s ever-expanding multi-cultural society presents a unique challenge for any marketing consultant. But when your strategic business plan specifically requires you to engage particular ethnic groups or communities the problem becomes twofold –
- Difficulty in analysing and understanding the socio-cultural intricacies of specific communities
- Lack of knowledge and experience about possible obstacles that one may face while communicating with particular ethnic groups
In such a scenario, you need someone rather special by your side – an ethnic marketing consultant.
That’s where we come in. Thanks to our in-depth knowledge of Australia’s ethnic customer base, Around The World Consultancy is able to provide you with a comprehensive analysis of unfamiliar ethnic communities through the first-hand collection of facts and data. Our years of experience dealing with different cultural groups within the country have provided us with a strong awareness of the possible roadblocks that may be experienced when trying to engage unfamiliar communities. Our aim is to ensure you have all the tools you need to effectively engage with your target audience.
We achieve this in a number of ways –
- Compiling facts sheets
Compilation of comprehensive fact sheets which include the following data
- Detailed person records which include topics such as age, sex, birthplace, language, income, occupation, qualifications, labour force and other demographic characteristics.
- The family record includes family income and family type.
- The dwelling record covers topics such as dwelling type and structure, number of bedrooms, housing costs and number of motor vehicles.
- Knowledge of ethnic specific white papers
We offer a detailed knowledge of all the existing white papers relevant to specific ethnicities in Australia. These white papers are invaluable when it comes to analysing broad ethnicities of Australia, localities populated by ethnic migrants, Australia’s multicultural future etc.
- Ethnic/ community consultants
Ethnic research and data gathering is just the tip of the iceberg. At Around The World Consultancy we understand the importance of actually bridging the gap between marketers and the community they are trying to reach. Which is why we have a dedicated team of community-specific business consultants who are actively involved within their communities, be it Indian, Filipino, Chinese, Vietnamese etc. These consultants can provide incisive insights about the best methods to reach, communicate and become involved with the targeted communities. They also provide knowledge on what is culturally acceptable and what is deemed to be offensive, thereby ensuring that you don’t have to undergo a painful trial-and-error process.
But that’s not all; our community consultants are also here to provide you with a direct doorway to their communities. Thanks to their strong ties with key leaders within the communities, they can facilitate introductions which can prove to be invaluable when trying to break into a new market. Besides this, they also educate businesses on how to interact with colleagues and business partners from diverse backgrounds.